Consumer Behavior

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Write two-page discussion of an article. The article is about Consumer Behavior. See link below.  You should break that write up down as follows: (1) Half page summarizing the central theme of the article. (2) One and a half pages discussing why that article is interesting to you and how it ties in with the material from that particular chapter. You are required to cite a page number and section title for material you refer to in the text. In this part of the write  up I am looking for your insights, critique and ability to link real world situations to concepts and ideas we learn from our text and in class.

This is the article:

Write it as simple as possible.