Critically analyse how destinations in the UK might leverage Festivals to strategically advance their tourism strategy.

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Assignment Task

Critically analyse how destinations in the UK might leverage Festivals to strategically advance their tourism strategy.

A good answer will:

 

  • Use a wide range of destinations and associated festivals that span cultural and heritage events to illustrate their arguments
  • Highlight the benefits / value of festival and events tourism at local, regional and national levels
  • Examine the role of UK public sector policy in festival and event tourism development
  • Appreciate the need to develop balanced, strategic event portfolios
  • Critique and apply (not just describe) a recognised strategic planning approach for the development of festival and events tourism, for example, Bowdin et al. (2011).

Task Guidance

For addition guidance on this assessment, please attend the Festivals and Events Tourism seminar sessions and scheduled assignment workshops. Additionally, a number of assignment workshops are scheduled in your timetabled Academic Success sessions. Further assistance can be also accessed via the Centre for Academic Skills and English (CASE).